Sales managers need their own full-service resource!

 
Steve Mogull & Associates adds more services, to help you in more ways

All too often, the promotional item, giveaway, or premium, exists in a vacuum. It doesn’t tie in to anything; it’s not serving any larger strategy. Why? Because the person ordering that item – usually the Sales Manager – doesn’t have a resource that can pull everything together.

 

By full-service resource, we mean…

·         Someone who can integrate all the promotional components, and make sure they serve a marketing-driven strategy

·         Someone who can make sure all the pieces work together effectively – the promotional item, the venue, the collateral communications pieces, the follow-up plan

·         Someone who can help the Sales Manager improve results, and improve his ability to measure results

Without these things, you wind up diffusing your dollars, your resources, and your objectives. Here’s what happens to your program – do you recognize any of the symptoms?

·         Promotional items are in a vacuum, not tied in to any larger strategy or campaign

·         Communications pieces don’t fit together

·         Poor internal communication and training

·         Too many last-minute scrambles to execute an unclear strategy, with poorly-defined objectives

·         Too much difficulty measuring what happened, and determining ROI

We decided to create such a resource, and to target it to Divisional Managers, Sales Managers and Product Managers who want and need a greater degree of marketing and strategic thinking behind their promotional activities.

If this is you, click on the links to find out more about who we are and what we do. We think you’re going to like what you see!

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